Why Do You Need A Blog On Your Website? Blogs are a way for businesses to expand their reach. Regularly sending quality, valuable content to potential customers will increase your company’s credibility. Not only that, a blog can also increase website traffic and promote your products and services.
1- More Traffic to Your Site
Websites with a blog tend to generate more traffic than those without a blog. There is an easy explanation for this. Once your website is up and running, you probably won’t update these pages regularly. When you publish a blog post, it adds another indexed page to your website; which means you will appear in SERPs (Search Engine Results Page) which will drive traffic to your site in an organic search.
2- Repurpose Your Blog For Social Media
When you publish a new blog, you create content that others can share on social media. In this way, your target audience grows even larger. Your social media manager will also find your blogs helpful. Using content from your blog posts, they can create social media posts.
3- Convert Site Visitors into Potential Customers
The more visitors you have on your site, the more opportunities you have to convert those visitors into leads. Therefore, every blog post should include a lead-generating (CTA) message. Your CTA can direct visitors to white papers, free e-books, webinars, essays, and other content people want to share their knowledge with.
4- Build Authority in Your Industry
Creating valuable content will make you a leader in your industry. Your blog should address the questions your readers and customers often ask. When potential customers see that your blog is helpful and provides the information they are looking for, they are more likely to work with you rather than your competitors.
5- Helps to Create Connections
One of the factors that the Google algorithm considers when ranking a site in its SERP (search engine results page) is backlinks. This is why backlinks are essential for SEO (search engine optimization). Relevant links are easier to get when your article is valuable not only to your potential customers, but also to other companies in your industry and recognized industry leaders.
6- For Long-Term Results
When you publish a blog post, you get a significant number of views as people find it on social media and your subscribers start reading their email and RSS. However, then the views drop. Never be afraid! Your post will rank, which means you can get traffic from that blog post for years in the future.
7- Share Business News
Your blog doesn’t have to be just full of articles. You can let your subscribers know what’s going on by sharing news about your company. Sharing company news helps visitors see that you’re not always talking about sales.
Blogs represent more than a story on a website. Not only does it generate more site traffic and more leads, it also builds authority and helps you build a better relationship with prospects. It can also be used to convey your brand’s voice to people around the world. So where should you start?
You can start by contacting the expert web designers at Bnr Design. Let us turn visitors into leads by designing a website that will help you with your marketing budget. By partnering with Bnr Design, you will find much more than a service provider dedicated to helping you grow.